TO DEVELOP IN A QUICKENED WAY THE LATENT PRESENT CONCEPT OF ZAANSTAD AS A (WATER)RECREATION CITY THE FOLLOWING IS NEEDED: - A PRECISE WAY OF DEALING WITH THE ZAANSE SCHANS (PRIVATIZE YES OR NO, MOVEMENT OF THE ST. MICHAELCOLLEGE) - FORMULATE IN ONE SWAY ALL INDUSTRY A TERMINAL DESTINATION: MOVEMENT TO INDUSTRY SITE (CENTRAL PURIFYING PLANTS) REANIMATION (OF THE OLD, EMPTY FACTORIES THAT ARE OFTEN CHARACTERIZED AS BEAUTIFUL) DEMOLITION (OF THE OLD FACTORIES) ADAPTED DESIGN OF THE FACTORIES STILL IN USE PERHAPS A 'ZAANSE HONOUR SCHANS' (FOR EXAMPLE AS A MINIATURE IN THE CENTRE) - BREAK OPEN, VISUALLY, THE ZAAN RIVERSIDE - STIMULATION OF TOURISM TO THE CENTRE(S)