Rem strikes Again July 24 2001 Rem Koolhaas got a new side-line since last week: editorial and marketing advisor for publisher Condé Nast. The famous architect as curtural advisor, he is truely an allrounder. Rem Lucky "We thought it would be exciting to bring another mind into what we do, particularly the mind of someone who is brilliant at drawing different media and different ideas together," tells James Truman, the editorial director of Condé Nast the New York Times. "He is certainly no stranger to what we do…. He won't be editing the magazines. He will be looking at them from the larger perspective of how they communicate and how they are marketed." Condé Nast publish magazines like Vogue, Self, House and Garden, Wired and Vanity Fair. But the one Rem probably likes best consider his latest hobby is a magazine called Lucky: "If you love to shop, you'll adore Lucky. Every fun, fabulous issue has the passion, the pleasure, and the personal style of shopping your way" Koolhaas' passion for the printed paper is almost legendary. Allegedly newspaperstand at airports see their turnover increase when Rem comes shopping. " Mr. Koolhaas said that he was interested in applying theories about design to larger cultural issues and that he had a special fondness for magazines." "I used to be a journalist, so I am completely obsessed with magazines and newspapers," Mr. Truman said it would not be odd for one of the world's pre-eminent highbrow architects to while away his days swooning at lowbrow editorial content like page after page of marabou mules. "It is, after all, a high-low world we live in," Mr. Truman said. Hear, hear. information: article New York Times website Conde Nast